Website and analytics
Validate forms, checkout, tagging and events. Advertising needs a tested destination before launch.
Strategy and launch with EMET
Be there whenthey’re looking.
Search, YouTube and other Google surfaces. Connect customer intent to your offer, and advertising to measurable actions on your website and in CRM.
CAPABILITIES AT WORK
From a search query to a valuable customer.
09 tools to exploreFIND YOUR BUSINESS FIT
From attention to action.
Choose a workflow. Explore the steps and include relevant tools in your inquiry.
Capture demand for a specific need and link inquiries to sales outcomes.
- 01
Query
relevant ad
- 02
Click
landing page
- 03
Form
CRM qualification
- 04
Sale
feedback
Search campaignsKeywords & exclusionsConversions & GA4Lead quality
Illustrative workflow. Final stages and scope follow a review of your needs.
YOUR CAPABILITY SET
Start with what matters today.
Select tools of interest. Your choices carry into the contact form so we can start with your needs.
Found: 9Selected: 0
Let’s choose the tools together
Discuss advertisingStart by describing your needs. We’ll help define the first phase.
Format availability depends on country, account and platform terms.
CLOSER TO THE PRODUCT
See how it comes together.
Official vendor interfaces and illustrations. Open an image to explore the details.
01 / Google Ads
One customer. Many ways to connect.
Customers may search for solutions, watch videos or explore products. Choose campaigns to capture demand, introduce a product or support a sale.
- Search for existing intent
- Video and visual formats for discovery
- Performance Max for agreed conversion goals
02 / Google Ads
Turn a search into a useful inquiry.
Work starts before the click: relevant queries, the ad’s promise and the destination. After the click, check the form, page speed and lead handling.
- Group queries by customer need
- Keep ads and landing pages consistent
- Location, language and ad schedule
03 / Google Ads
Measure actions that matter to the business.
A form submission and a paid order have different value. Define primary conversions, validate events and, where supported, return CRM outcomes to the advertising system.
- Measure actions through tags or GA4
- Conversion values and duplicate checks
- Report from spend to inquiry quality
PART OF YOUR SYSTEM
Advertising connects to business operations.
CRM and feedback
Separate inquiries, qualified leads and sales. Choose offline-conversion integration based on available data.
Catalogue and Merchant Center
Align feeds, availability, pricing and the target market. Verify shopping-feature availability before choosing formats.
EMET × Google Ads
From capabilities to your daily work.
Start with the offer, data and a clear test goal. Each next step builds on the previous result.
- 01
Understand the goal
Market, offer, audience and sales economics.
- 02
Set up measurement
Access, events, goals and CRM connections.
- 03
Build campaigns
Structure, assets, landing pages and test budget.
- 04
Launch a test
Check delivery, events and inquiry handling.
- 05
Improve
Data-based learning, new hypotheses and further tests.
First-phase deliverableValidated measurement, a live test and a clear plan for the next actions.
A CLEAR BUDGET
What goes into your project.
Media spend
Platform media costs. The test budget is agreed separately from team services.
Preparation and launch
Analytics, campaigns, creatives and landing-page checks. Scope depends on existing assets.
Management and improvement
Optimisation, reporting and new tests. Content production and website work are scoped separately.
What starting budget is needed?
Budget depends on the market, competition and target action. Start with a scoped test and evaluation criteria.
Do you guarantee a sales volume?
No. Demand, the offer, the website and lead handling affect results. We agree on goals, transparent measurement and optimisation rules.
Does everyone need Performance Max?
No. The choice depends on goals, measurement quality and assets. A focused search test may be a better starting point.
Are all formats available in Uzbekistan?
Availability depends on country, account, category and service. Verify Google’s terms and billing before launch.
Who owns the advertising account?
Work is organised in the company’s account with agreed permissions. Your team retains access to campaigns and results.
EMET × Google Ads
Now, let’s talk about your business.
Tell us what you want to change. We’ll explore how this platform can support your company.
Discuss advertisingExplore other platforms
Product materials belong to their respective owners. Business workflows and project delivery by EMET.
All platforms