Process and entities
We describe how you sell and serve customers today.
Implement the process, not the interface. Implementation starts with the process, roles and data. Choosing the software comes after.
Sound familiar?The CRM was bought, but the team uses it in different ways, The pipeline doesn't reflect how customers actually make decisions, The setup added fields but not transparency
CRM and Customer Systems
We describe how you sell and serve customers today.
Pipelines, permissions and data quality rules.
The channels and systems you need, no more.
The first weeks with quality control and adjustments.
A typical scenario: a company gets tired of the mess, buys a CRM, implements it, and six months later goes back to spreadsheets. The official conclusion is "the system wasn't a fit." In reality, the system was placed on top of a process that didn't exist.
A CRM that mirrors the logic of your business.
A team that knows the working rules.
Data you can manage by.
The cost of waiting
The CRM will become an expensive archive.
The manager won't get a reliable forecast.
The team will start working around the system.
whether anyone runs deals in spreadsheets or chats outside the CRM.
the total of closed deals in the CRM matches actual receipts.
whether you can build one from CRM data.
The one that mirrors your process. We work with Bitrix24 and amoCRM as official partners and will tell you honestly if another system would suit you better.
Preparation usually takes longer than configuration, and that's the right ratio. We give an exact timeline after reviewing the process.
Make working in the system more convenient than working around it.
Services: CRM and Customer Management · CRM Team Training · Bitrix24 Implementation · amoCRM Implementation Materials: Why automation speeds up chaos · A CRM people trust
Yahoo
In 2008 Yahoo turned down Microsoft's offer. Nine years later its core business was sold to Verizon for $4.48 billion. An analysis of how to evaluate an offer to buy.