Website and events
Agree on Pixel and Conversions API events, checking matching and deduplication when using both sources.
Strategy and launch with EMET
Discover a brand.Start a conversation.
Facebook and Instagram: feeds, Stories, Reels, forms and messages. Build advertising around your offer and the journey from discovery to purchase.
CAPABILITIES AT WORK
From attention in the feed to a buying conversation.
09 tools to exploreFIND YOUR BUSINESS FIT
From attention to action.
Choose a workflow. Explore the steps and include relevant tools in your inquiry.
Present a clear offer and a short path to a useful conversation.
- 01
Creative
interest
- 02
Form or chat
inquiry
- 03
Salesperson
qualification
- 04
Consultation
next step
Forms & messagingAudience setupCreative testingConversions API
Illustrative workflow. Final stages and scope follow a review of your needs.
YOUR CAPABILITY SET
Start with what matters today.
Select tools of interest. Your choices carry into the contact form so we can start with your needs.
Found: 9Selected: 0
Let’s choose the tools together
Discuss advertisingStart by describing your needs. We’ll help define the first phase.
Format availability depends on country, account and platform terms.
CLOSER TO THE PRODUCT
See how it comes together.
Official vendor interfaces and illustrations. Open an image to explore the details.
01 / Meta Ads
Build the campaign around an action.
Brand discovery, inquiries and sales need different setups. Define the outcome first, then choose the objective, campaign structure and measurement.
- Align objectives with the customer journey
- Budget and structure suited to the test
- Apply automation to validated data
02 / Meta Ads
An idea worth watching through.
Show the product in the customer’s context: what they get, how it works and where to go next. Develop several concepts and adapt them for feeds and vertical formats.
- Communicate the offer in the opening frames
- Assets for Reels, Stories and feed
- Review automated creative enhancements
03 / Meta Ads
Let an ad open a customer conversation.
For businesses that sell through consultation, messaging can naturally follow an ad. Plan the first response, qualification and handover to a salesperson.
- Choose a form or chat for the customer’s needs
- Link contacts with the advertising source
- Response times and lead-handling rules
PART OF YOUR SYSTEM
Advertising connects to business operations.
CRM and lead quality
Route inquiries to the team and record qualification and outcomes. Verify feedback capabilities for your integration.
Company data and access
Use agreed permissions in company business assets. Assign owners for accounts, content and customer data.
EMET × Meta Ads
From capabilities to your daily work.
Start with the offer, data and a clear test goal. Each next step builds on the previous result.
- 01
Understand the goal
Market, offer, audience and sales economics.
- 02
Set up measurement
Access, events, goals and CRM connections.
- 03
Build campaigns
Structure, assets, landing pages and test budget.
- 04
Launch a test
Check delivery, events and inquiry handling.
- 05
Improve
Data-based learning, new hypotheses and further tests.
First-phase deliverableValidated measurement, a live test and a clear plan for the next actions.
A CLEAR BUDGET
What goes into your project.
Media spend
Platform media costs. The test budget is agreed separately from team services.
Preparation and launch
Analytics, campaigns, creatives and landing-page checks. Scope depends on existing assets.
Management and improvement
Optimisation, reporting and new tests. Content production and website work are scoped separately.
Do we need a website to start?
Not for every workflow: available forms or messaging formats can capture inquiries. Website sales require validated pages and events.
Is video production required?
It depends on the offer and placement. Reels needs suitable vertical content; other placements can test images and carousels.
What does Conversions API add?
It enables event transmission through a server integration. This needs a sound data scheme, deduplication and compliance with Meta’s terms.
Can every account use all formats?
No. Availability depends on country, category, account and rollout stage. Examples show capabilities; we verify access before the project.
How do we judge advertising quality?
Compare spend with meaningful actions and lead outcomes. Views and clicks help diagnosis but do not establish business results.
EMET × Meta Ads
Now, let’s talk about your business.
Tell us what you want to change. We’ll explore how this platform can support your company.
Discuss advertisingExplore other platforms
Product materials belong to their respective owners. Business workflows and project delivery by EMET.
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