Find out what level your business is at and what is holding it in place.
The self-assessment scores 20 business pillars across the six nodes of the EMET model. You see the result right away: your maturity level and the pillar that limits the others most. Free, no sign-up. Your answers stay in your browser.
Assessment questions and results are currently available in Russian.
How it works
Questions adapt to your answers. The route depends on your answers and on the area you choose, so no two runs are quite the same.
You can see where each score comes from. Every number is broken down into the answers it came from, with their weight.
Accuracy is stated. Every score has a range and an explanation of why the range is what it is.
Cause is separated from effect. If a weak pillar stands on a weak foundation, it is itself an effect. We say so plainly and name the foundation.
What you get
Maturity level. One of four:
- Manual mode. The business runs on the personal involvement of specific people. This is a normal stage, but it has a ceiling: beyond it, growth adds workload faster than results.
- Partial system. Part of the structure is in place, part rests on people and informal agreements. The most dangerous state during growth: the company copes with today's volume and falls apart at a larger one.
- Managed system. The main nodes work without manual intervention. The constraint is most likely in a specific function, and the work needed is targeted.
- Mature structure. The business is repeatable and visible. The main questions here are strategic: where to go and what the next model will be.
The pillar that holds your level. The weakest pillar isn't always the cause. We show the one the others depend on.
A profile across all 20 pillars with ranges and a way to check each score against your own data.
A summary for the conversation. You can copy it, print it or move it into the contact form. Your answers are never sent anywhere on their own.
Honest about the limits
This is a self-evaluation, not an audit. It shows where to look and puts the questions in the right order. Checking the conclusion against your data is the job of the EMET Diagnostic, which takes from one week to three months.
Where your answers are stored
Only in this browser tab, and for no longer than 24 hours. Nothing goes to a server unless you send the summary yourself through the form. [Verify in the implementation before publishing: L-07]
If you already know the task, start with the area
Inside an area the questions are different. They check the conditions under which work in that area makes sense at all.
[17 cards: area and main idea]
- Strategy and Consulting. Strategy starts with a list of things you won't do.
- Management and Development. A company moves at the speed of its most overloaded person.
- Marketing and Advertising. Advertising amplifies differentiation. If there is nothing to differentiate, only the price goes up.
- Sales. Revenue is either a system or luck in hiring.
- Finance and Economics. Profit is the result of calculated decisions.
- Process Automation. Automation speeds up whatever is already there, including disorder.
- Platform Implementation. A system should mirror the process.
- Accounting and Financial Records. Bookkeeping answers to the state. Management accounting answers to your decisions.
- CRM and Customer Systems. A CRM doesn't improve sales. It makes them visible.
- AI and Technology. AI doesn't create data and doesn't replace a decision.
- Business Transformation. A rebuild starts with the answer to what exactly stopped working.
- Scaling. Scale multiplies any structure, including a faulty one.
- International Expansion. In a new market, what you got for free at home disappears.
- Business and Product Launch. A launch is a sequence of tests.
- Audit and Diagnostics. An audit without a hypothesis turns into a description of the company.
- Crisis Management. In a crisis, you buy time first.
- Deals and Business Exit. A buyer pays for what works without the owner.
20 pillars in six nodes
The self-assessment doesn't measure "the level of the business in general". It measures specific pillars and the links between them.
Truth
- Reliable records. Do the numbers match what is actually happening?
- Management data. Are decisions based on facts or on the last conversation?
Strategy
- Priorities and refusals. Have you named what the company will not do?
- Differentiation. Is there a reason to choose you that a competitor can't repeat?
- Demand resilience. What happens if your main source of customers is switched off?
- Readiness for a new market. Does your model carry over beyond your current market?
Economics
- Unit economics. Do you know how much you earn on a single deal?
- Price and margin. Do you manage your price, or do the market and discounts set it?
- Cash cycle. Is there a safety margin, and can you see how far ahead the money goes?
- Acquisition economics. Does a customer pay back, and how fast?
- Tax and legal risk. How much would an inspection or a dispute cost you?
Process
- Repeatable processes. Do different people do the work the same way?
- Repeatable sales. Does the result hold without a particular person?
- Retention. Do customers come back, and do you know why they leave?
People
- People and roles. Does a new person reach results predictably?
- Delegation. Does the business run without your hands-on involvement?
- Accountability. Does each result have one owner and a criterion?
- Management rhythm. Are there fixed points where decisions get made?
Technology
- Technology backbone. Do your systems help the work, or do they need looking after?
- Failure detection. How quickly do you learn that something has gone wrong?
The level shows where to look. The conversation shows what to do about it.
Send us your result or just tell us about the situation. We'll check whether the pillar named is really the cause, or whether it is itself the effect of something else. The first meeting is free.