Yandex Metrica
Link counters and goals with campaigns. Validate duplicates, test events and e-commerce data when needed.
Strategy and launch with EMET
Your offer.At the moment of interest.
Search, the Yandex Advertising Network and Maps. Choose placements for your business goals and connect performance to Metrica goals and inquiry quality.
CAPABILITIES AT WORK
From interest in your offer to action.
09 tools to exploreFIND YOUR BUSINESS FIT
From attention to action.
Choose a workflow. Explore the steps and include relevant tools in your inquiry.
Target queries that express a customer need and review the quality of incoming inquiries.
- 01
Query
ad
- 02
Page
inquiry
- 03
CRM
qualification
- 04
Sale
source analysis
Yandex SearchAudiences & geographyMetrica goalsQuality analysis
Illustrative workflow. Final stages and scope follow a review of your needs.
YOUR CAPABILITY SET
Start with what matters today.
Select tools of interest. Your choices carry into the contact form so we can start with your needs.
Found: 9Selected: 0
Let’s choose the tools together
Discuss advertisingStart by describing your needs. We’ll help define the first phase.
Format availability depends on country, account and platform terms.
CLOSER TO THE PRODUCT
See how it comes together.
Official vendor interfaces and illustrations. Open an image to explore the details.
01 / Yandex Direct
A good ad starts with your offer.
Headlines, images, links and landing pages should tell one story. Campaign Wizard offers guided setup; Expert mode provides more detailed campaign control.
- Multiple headline and text variations
- Images suited to each placement
- Validate the ad and landing-page match
02 / Yandex Direct
Relevant audiences. The right locations.
First define where the business can serve customers. Then configure regions, schedules and targeting, keeping campaign goals distinct.
- Locations based on actual service coverage
- Rules for new and returning audiences
- Search, networks and Maps for different needs
03 / Yandex Direct
Every campaign has a goal. Make the goal meaningful.
Page views, inquiries and purchases are different signals. Configure Metrica goals, validate events and choose actions that reflect business value.
- Validate goals before launch
- Cost and value of the target action
- Connect inquiries to sales
PART OF YOUR SYSTEM
Advertising connects to business operations.
CRM and offline outcomes
Record inquiry quality and deal outcomes. Choose conversion integration based on the project’s data.
Yandex Business and catalogue
Update business information or product sources. Verify formats and markets before launch.
EMET × Yandex Direct
From capabilities to your daily work.
Start with the offer, data and a clear test goal. Each next step builds on the previous result.
- 01
Understand the goal
Market, offer, audience and sales economics.
- 02
Set up measurement
Access, events, goals and CRM connections.
- 03
Build campaigns
Structure, assets, landing pages and test budget.
- 04
Launch a test
Check delivery, events and inquiry handling.
- 05
Improve
Data-based learning, new hypotheses and further tests.
First-phase deliverableValidated measurement, a live test and a clear plan for the next actions.
A CLEAR BUDGET
What goes into your project.
Media spend
Platform media costs. The test budget is agreed separately from team services.
Preparation and launch
Analytics, campaigns, creatives and landing-page checks. Scope depends on existing assets.
Management and improvement
Optimisation, reporting and new tests. Content production and website work are scoped separately.
Search or the Advertising Network?
They reach people in different contexts. Search responds to a query; the network uses context and audiences. Choose the mix for your goals.
Can we advertise in Uzbekistan?
Check available regions, contract terms, payment methods and category restrictions for your account and formats.
Campaign Wizard or a unified campaign?
The Wizard provides guided setup. A unified campaign in Expert mode offers more control over structure and placements.
When should results be assessed?
After validating measurement and collecting enough data for the goal. Timing depends on demand, budget and sales cycle.
What does EMET’s work include?
Discovery, analytics, campaign structure, ads, landing-page checks and optimisation. Media spend is agreed separately.
EMET × Yandex Direct
Now, let’s talk about your business.
Tell us what you want to change. We’ll explore how this platform can support your company.
Discuss advertisingExplore other platforms
Product materials belong to their respective owners. Business workflows and project delivery by EMET.
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