Advertising amplifies differentiation. If there is nothing to differentiate, only the price goes up.
The self-assessment separates a demand problem from a sales problem and from a product problem. These are three different situations, and a bigger budget helps in only one of them.
We check:Differentiation, Acquisition economics, Demand resilience, Repeatable sales, Unit economics
Five pillars · no registration · answers stay in this tab
Assessment questions and results are currently available in Russian.
Pillars: Differentiation · Acquisition economics · Demand resilience · Repeatable sales · Unit economics
If the constraint is confirmed: Business Positioning · Marketing Audit · Customer Acquisition Strategy · Competitor Analysis · Pricing · Marketing as a System If the foundation is in order and you need a channel: Online Advertising Consulting · Meta Ads · Google Ads · Yandex Direct
Self-assessments for other areas
## /diagnostic/strategy
Checks what your ambition rests on: whether there are grounds for the choice, whether the priority is backed by resources and whether the team understands the direction the same way.
