1Choosing the market
By the economics of entry and access to customers, comparing at least two alternatives.
Entering New Markets
Entering a market and being ready for it are different things. We choose the market by its economics, test demand with low-cost steps, and only then invest in a presence.
Sound familiar?A new market looks attractive, but it's unclear where to start, The product works at home, but its value abroad hasn't been tested, There's no clarity on the entry model, partners or team readiness
International Expansion
How we work
1
2Testing demand
Twenty conversations, one deal by any means, five deals through a minimal setup.
3Entry model
A partner, direct sales, a representative or a legal entity: each has its own speed and cost of error.
4Management and criteria
A management system for the international business and criteria, named in advance, for continuing or pulling out.
Sound familiar?
- A new market looks attractive, but it's unclear where to start.
- The product works at home, but its value abroad hasn't been tested.
- There's no clarity on the entry model, partners or team readiness.
What usually lies behind it
Expansion fails on assumptions that seemed obvious, not on execution: "our quality is better," "we'll just translate the website," "we'll find a local partner." At home, your advantage rests on reputation and connections. In a new market, those are claims from a company nobody knows.
What you get
A well-grounded choice of market.
The economics of the first ten deals and a walk-away point.
An entry model and a sequence of actions.
Coordination with local lawyers and tax advisors.
The cost of waiting
If nothing changes
- 01
Money will go into a market without proven demand.
- 02
Localization mistakes will cost more than fixing them.
- 03
The international project will start pulling attention away from the core business.
When you don't need this service
- The model doesn't work consistently at home. First it needs to become repeatable.
- You only need legal registration abroad. That's a job for local lawyers.
How to tell it worked
Proven demand
payments.
Full cost of entry
whether it's known before large investments.
Readiness to serve
whether the team can serve the market systematically.
Questions
Does EMET have international experience?
Yes. Specific markets and client stories are confidential; we discuss them when we first meet.
Where do we start?
With choosing the market and a value hypothesis. The marketing budget can wait.
Do we need a local partner?
It depends on the entry model. That decision is made after the analysis.
Related
Services: Strategic Planning · Business Model Review · Business Positioning Materials: Entering a new market: what to check before you go · Launch: a sequence of cheap tests
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