1Goal and funnel
What advertising should give the business and how that's measured.
Online Advertising Consulting
Understand what's happening in your advertising system. An independent assessment of channels, budget, analytics and contractors for the owner and the manager.
Sound familiar?There's an advertising budget but no confidence in how it's used, Contractors send reports without decisions, You need to choose a channel or check a strategy
Marketing and Advertising
How we work
1
2Accounts and reporting
What's set up, what's measured, what's missing.
3Hypotheses and risks
What's worth testing and what to watch out for.
4Priorities
What to do in the next cycle and how to check the contractor.
Sound familiar?
- There's an advertising budget but no confidence in how it's used.
- Contractors send reports without decisions.
- You need to choose a channel or check a strategy.
What usually lies behind it
The owner pays for advertising but can't check the contractor's work: there isn't enough time or specialist knowledge. A consultation gives an independent picture and the questions worth asking the people doing the work.
What you get
An independent picture of your advertising system.
A list of questions for the contractor.
Priorities for the next cycle, with criteria.
The cost of waiting
If nothing changes
- 01
Budget decisions will stay dependent on the contractor.
- 02
Weak settings will persist.
- 03
The team will waste time on unrelated tests.
When you don't need this service
- You need someone to run the campaigns. Then work in a specific ad account is the fit.
- The problem is wider than advertising. Then a marketing audit.
How to tell it worked
Criteria for the contractor
whether the next cycle has clear goals and thresholds.
Budget decisions
whether they're based on the cost of a customer.
Tests not run
how many pointless tests weren't launched.
Questions
Is this a one-off consultation?
It can be one-off or regular, for example a monthly review of the contractor's reports.
Will you suggest replacing our contractor?
Only if they're the problem. If the first steps of the check haven't been passed, replacing the contractor only changes the name on the contract.
Do you need access to the accounts?
Preferably, at least read-only. Without it, the assessment can only be based on reports.
Related
Services: Marketing Audit · Meta Ads · Google Ads · Yandex Direct Materials: Marketing stopped working: five real reasons
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