1Audit
Structure, search terms, ads, negative keywords, landing pages.
Google Ads
Capture demand that already exists. Campaigns built on the logic of the customer's search and optimized for customer quality.
Sound familiar?Search ads bring expensive or irrelevant inquiries, Campaigns are put together without the logic of customer intent, Conversions aren't tracked through to the sale
Marketing and Advertising
How we work
1
2Link to the CRM
Events, and deal data sent back to the account.
3Structure by intent
Separating search terms, segments and landing scenarios.
4Optimization for quality
The budget is reallocated based on the cost of a customer.
Sound familiar?
- Search ads bring expensive or irrelevant inquiries.
- Campaigns are put together without the logic of customer intent.
- Conversions aren't tracked through to the sale.
What usually lies behind it
Google Ads works better when the campaign structure mirrors the logic of demand and offer and the system optimizes for deals. If sales data doesn't flow back into the account, the algorithm learns to bring people who click rather than people who buy.
What you get
An audit report and a rebuilt campaign structure.
Configured transfer of deal data.
Regular optimization or a trained team.
The cost of waiting
If nothing changes
- 01
The company will keep buying irrelevant demand.
- 02
Bids and budget will react to noise.
- 03
Reporting will stay disconnected from revenue.
When you don't need this service
- There's almost no search demand for your product. Then you need a channel that creates demand.
- The website or landing page doesn't answer the search query. It gets fixed first.
How to tell it worked
Share of relevant inquiries
- Cost of a customer by campaign.
Visibility of conversions
through to the deal stage.
Questions
Do you make landing pages?
We define what needs to be on the page so it answers the query. Partners or your team build it.
How long until the first results?
The first fixes after the audit show within weeks. Stable optimization takes several cycles.
Do you work with other platforms?
Yes, with Meta Ads and Yandex Direct.
Related
Services: Yandex Direct · Customer Acquisition Strategy · Online Advertising Consulting Platform: Google Ads
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