1The offer
Whether it differs from competitors' in words.
Marketing Audit
Check the system before increasing the budget. We find where marketing loses money: in the offer, the channels, the analytics or after the inquiry.
Sound familiar?Marketing activities don't add up to a system, Reports have many metrics and few decisions, It's unclear which channels bring the right customers
Marketing and Advertising
How we work
1
2The economics
Whether the margin can bear the current cost of a customer.
3Thirty inquiries by hand
Exactly where momentum is lost after the inquiry.
4Metrics and ad accounts
What decisions are based on, and only then the ad settings.
Sound familiar?
- Marketing activities don't add up to a system.
- Reports have many metrics and few decisions.
- It's unclear which channels bring the right customers.
What usually lies behind it
Advertising is rarely the cause; more often it's an amplifier. The audit checks the link between the promise, the channel, the customer and the sale, rather than the amount of activity. The order of checks matters: from the cheapest to check to the most expensive to fix.
What you get
A map of losses along the whole chain from offer to deal.
A list of fixes in order of priority.
A set of metrics worth basing decisions on.
The cost of waiting
If nothing changes
- 01
The budget will grow without proven return.
- 02
The team will keep arguing about metrics.
- 03
Weak positioning will be replicated.
When you don't need this service
- You already know the problem is in a specific ad account. Then working on that channel is faster.
- You need a check of the whole business. Then an express audit or the EMET Diagnostic.
How to tell it worked
Losses pinned down
whether you know at which step the most money is lost.
Budget decisions
whether they're based on the cost of a customer.
Fixes
how many items on the list were done within a month.
Questions
Do you need access to the ad accounts and the CRM?
Yes. Without access to the data, all you get is an opinion.
How long does the audit take?
Usually one to three weeks, depending on the number of channels and the quality of the data.
Will you criticize our agency?
We'll check the system. If the problem is the agency, we'll say so. More often it lies upstream of the ad account.
Related
Services: Marketing as a System · Sales Audit · Online Advertising Consulting Materials: Marketing stopped working: five real reasons
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