1Account audit
Campaign structure, events, audiences, history of results.
Meta Ads
Advertising on Facebook and Instagram with a clear goal. The account, analytics events, creative hypotheses and inquiry handling as one system.
Sound familiar?The account runs without a clear funnel, Creatives and audiences are tested at random, Ad results aren't connected to whether people buy
Marketing and Advertising
How we work
1
2Analytics
Events that lead from impression to money.
3Test strategy
Messages and creatives with criteria for stopping and continuing.
4Setup and ongoing management
Or training your team, if you run the account yourselves.
Sound familiar?
- The account runs without a clear funnel.
- Creatives and audiences are tested at random.
- Ad results aren't connected to whether people buy.
What usually lies behind it
Meta Ads needs more than campaign setup: a clear offer, the right analytics events, creative hypotheses and fast handling of inquiries. If even one is missing, the algorithm optimizes the ads for the wrong goal.
What you get
An audit report with prioritized fixes.
Configured events and a connection to the CRM.
A test plan for the cycle.
Ongoing management or a trained team.
The cost of waiting
If nothing changes
- 01
The budget will go into vague hypotheses.
- 02
Scaling will lower the quality of demand.
- 03
Attribution errors will hide the real problem.
When you don't need this service
- The offer doesn't differ from competitors'. Advertising will make that more visible and more expensive.
- Inquiries get lost after the first contact. Sales come first.
How to tell it worked
Cost of a customer
calculated on paying customers.
Link to sales
whether inquiries from Meta reach deals.
Test discipline
every test has a stopping criterion.
Questions
Do you run the account or only consult?
Both: consulting, audit, setup, ongoing management or training your team.
What budget is needed?
It depends on the market and the cost of a customer. We name it after the audit and the economics calculation.
What if we're not happy with the results?
We name the stopping criteria before the start. If the channel doesn't meet them, we'll suggest stopping.
Related
Services: Customer Acquisition Strategy · Google Ads · Online Advertising Consulting Platform: Meta Ads
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