Classification
Costs and their owners: what holds up revenue, what holds up obligations, what does neither.
Cut what's unnecessary without breaking the system. We separate the costs that hold up revenue and obligations from historical habits.
Sound familiar?Costs are growing faster than results, Cuts are made equally across all departments, It's unclear which costs are critical
Finance and Economics
Costs and their owners: what holds up revenue, what holds up obligations, what does neither.
Which costs have an effect and what risk cutting them carries.
Quick and structural, in order of reversibility.
How the savings are locked in so they don't creep back six months later.
Cutting equally across all departments hits both the unnecessary and what brings in money. Marketing is usually cut first, and a few months later the drop in revenue eats the savings. Cuts should follow the link to results and reversibility.
A map of costs with owners and their link to results.
A plan of measures with the calculated effect and risk.
Rules for control after the changes.
The cost of waiting
Costs will be cut in a rush.
Functions that bring in money will suffer.
The savings won't stick.
whether they held.
whether it fell after the cuts.
every line has a person responsible for it.
Decisions about people come last: they're irreversible and rehiring is expensive. Costs that don't affect revenue come first.
We'll say after the classification. Promising a percentage in advance means cutting blind.
Cutting a channel that pays back is dangerous. One that doesn't pay back goes first.
Services: Profitability Analysis · Crisis Management · Financial Model Materials: Crisis: the first 30 days · The cost of doing nothing
A CRM people trust
A system becomes the source of truth when the manager makes decisions from it without double-checking with people, not when it's implemented.