1Audit of campaigns and analytics
2. Search terms, ads and landing pages by region and segment.
Yandex Direct
Local demand and analytics. Yandex advertising built around regional demand and connected to sales.
Sound familiar?Campaigns don't account for how demand differs by region, Ad data isn't connected to sales, Optimization is done on clicks
Marketing and Advertising
How we work
1
2Linking inquiries to the CRM and sales
4. Regular optimization or training your team.
Sound familiar?
- Campaigns don't account for how demand differs by region.
- Ad data isn't connected to sales.
- Optimization is done on clicks.
What usually lies behind it
Yandex Direct needs the ad structure, local demand, analytics and inquiry handling to work together. Regional differences in demand are often the most underused part of the account.
What you get
A rebuilt campaign structure.
A link between advertising and sales.
A team that can keep the process going on its own, if you chose training.
The cost of waiting
If nothing changes
- 01
The budget will be spent without an understanding of quality.
- 02
Regional features of demand will remain unused.
- 03
The team will keep optimizing intermediate metrics.
When you don't need this service
- Your customers don't look for solutions on Yandex. We'll check this in the audit.
- The problem is in how inquiries are handled.
How to tell it worked
Cost of a customer by region
- Share of inquiries that reach a deal.
Team independence
, if training was chosen.
Questions
How is Yandex Direct different from Google Ads?
The logic is similar; the audience and search share differ by country and region. We decide on the choice and mix of channels in the audit.
Do we need Yandex Metrica?
You need analytics to link advertising to results; which kind we decide based on your setup.
Can you just train our team?
Yes, that's a separate format of work.
Related
Services: Google Ads · Customer Acquisition Strategy · Online Advertising Consulting Platform: Yandex Direct
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