We define the fork
Which decision is being made, by when, and what happens if it's postponed.
A decision for a difficult fork in the road. When a major investment, a new line of business or a change of model is at stake, and nobody inside the company can check the hypothesis independently.
Sound familiar?A year of work depends on one decision, and the picture is incomplete, Several options look equally sensible, There's nobody on the team who can calmly say "this is a mistake"
Strategy and Consulting
Which decision is being made, by when, and what happens if it's postponed.
We gather facts and separate what's confirmed from what's hoped for.
The economics, operational consequences and risks of each, including rejecting them all.
A choice with its rationale, the conditions under which it changes, and a plan for the first actions.
Inside a company it's hard to test a decision in which everyone has their own interest. An outside check is needed not because outsiders are smarter, but because they lose nothing from an uncomfortable conclusion.
A written recommendation with calculations and named risks.
A list of assumptions worth testing before any irreversible steps.
Criteria that will show within a quarter whether the decision was right.
The cost of waiting
The company may invest in an untested hypothesis.
Disagreements will be disguised as inaction.
The cost of changing course will rise every month.
how many key assumptions were tested before the decision.
whether each risk has an owner and a plan.
how much time passed from the fork to the choice.
It depends on the fork: from a few weeks if the data exists to a few months if hypotheses need to be tested in the market.
No. The owner makes the decision. We make sure it's made on facts and with a clear price.
That's fine. What matters is that the disagreement is based on calculation.
Services: Owner Advisory · Business Model Review · Financial Model Materials: Strategy as a list of refusals · When the model stops working
Salesforce
One salesperson looked for customers, negotiated and handled the deal. An analysis of the model that split this work across four roles.