Roles and stages
Who qualifies, who handles the first contact, who closes, who looks after the account.
A sales team as a system. Roles, standards, an onboarding program and management that don't depend on one strong salesperson.
Sound familiar?New salespeople take a long time to reach results, or never do, Results depend on the personal habits of the salespeople, The manager only manages the end-of-month total
Sales
Who qualifies, who handles the first contact, who closes, who looks after the account.
Definitions, stage criteria, mandatory follow-ups, conversation structure.
Stages and the time in which a newcomer reaches 70% of the average result.
Rhythm, forecast and reviews of lost deals.
A sales team becomes a system when a new person reproduces the result in a known time through a clear program. A common mistake is making the best salesperson the manager: these are different professions, and they'll keep selling themselves.
A documented sales process and roles.
A training program for newcomers with checkpoints.
A procedure for managing the team.
The cost of waiting
Hiring will add chaos.
Strong salespeople will stay irreplaceable.
Forecasting and planning will lag behind.
- Spread of results between salespeople.
We design the roles and the onboarding program. Recruiting is done by your team or partners.
Don't change their incentives at the same time as the process. Give them a mentor role paid for the trainee's results. Keep them on the part of the process where they're strongest.
Then the work starts with an audit and rebuilds what's there.
Services: Sales Management · Sales Audit · CRM Team Training Materials: A sales team that doesn't depend on one person
Apple
In 1997 Apple lost more than a billion dollars. A year later it earned $309 million. An analysis of the decision that started the turnaround.