Skip to content

Building a Sales Team

A sales team as a system. Roles, standards, an onboarding program and management that don't depend on one strong salesperson.

Sound familiar?New salespeople take a long time to reach results, or never do, Results depend on the personal habits of the salespeople, The manager only manages the end-of-month total

Sales

How we work

1

Roles and stages

Who qualifies, who handles the first contact, who closes, who looks after the account.

2

Standards

Definitions, stage criteria, mandatory follow-ups, conversation structure.

3

An onboarding program

Stages and the time in which a newcomer reaches 70% of the average result.

4

Management

Rhythm, forecast and reviews of lost deals.

Sound familiar?

  • New salespeople take a long time to reach results, or never do.
  • Results depend on the personal habits of the salespeople.
  • The manager only manages the end-of-month total.

What usually lies behind it

A sales team becomes a system when a new person reproduces the result in a known time through a clear program. A common mistake is making the best salesperson the manager: these are different professions, and they'll keep selling themselves.

What you get

  • A documented sales process and roles.

  • A training program for newcomers with checkpoints.

  • A procedure for managing the team.

The cost of waiting

If nothing changes

  1. 01

    Hiring will add chaos.

  2. 02

    Strong salespeople will stay irreplaceable.

  3. 03

    Forecasting and planning will lag behind.

When you don't need this service

  • The product hasn't been validated by the market. Salespeople will only expose the problem; the launch comes first.
  • You need to find losses quickly in a working team. Then a sales audit.

How to tell it worked

Time to reach 70% of the average result

- Spread of results between salespeople.

Share of deals with a complete history in the CRM

Questions

Do you hire salespeople?

We design the roles and the onboarding program. Recruiting is done by your team or partners.

How do we keep a strong salesperson during the rebuild?

Don't change their incentives at the same time as the process. Give them a mentor role paid for the trainee's results. Keep them on the part of the process where they're strongest.

What if we already have a team?

Then the work starts with an audit and rebuilds what's there.

Related

Services: Sales Management · Sales Audit · CRM Team Training Materials: A sales team that doesn't depend on one person

Related to this service

Public company case analysis

Apple

In 1997 Apple lost more than a billion dollars. A year later it earned $309 million. An analysis of the decision that started the turnaround.

Read case analysis: Apple

A sales team is built from repeatable decisions, not from people.